Advertising film for CUK Ubezpieczenia. CUK is a multi-agency operating in Poland since 2001. It brings together as many as 30 insurance companies and its representatives can be found in almost 240 branches throughout the country. The company offers a price comparison engine for motor, home, travel and life insurance.
The production, made in front of the Simple Frame studio, humorously presents the possibility of saving up to 70 % when choosing the best AC and third-party liability insurance offers. The scriptwriters literally used the saying: "Don't be a moose", which makes the viewer perceive the commercial as funny and surprising, which is the best way to remember it.
Effective advertising should evoke positive associations. It is often based on stereotypes, but sometimes it goes beyond accepted conventions and established patterns of presenting everyday situations.
The professionals at Simple Frame production house take care of every stage of film production. Together with the client, we set the script, prepare the shooting schedule, shoot the footage and give the final look to the material in post-production.