How to show the action of a drug? How to present and allow understanding of the processes inside the body? Is it possible to aesthetically and interestingly present medical phenomena and treatments? Thanks to animation, both 2D and 3D has experienced a technological revolution - YES! It is through animation that we can educate, promote, advertise, show things that cannot be shown with the eye of the camera. Things that are extremely important for science, our knowledge, awareness, but also for marketing purposes.

Medical animation has become the only way to learn about pharmacy and medicine. It is thanks to animation that today we can see how specific drugs work in the body. We can visualise outbreaks of pain, reactions to pharmacological agents. We can see what an operation looks like. In this way, we will understand these intricate processes, assimilate knowledge more easily, and sell medicines or medical instruments more easily.

In addition, medical animations are great materials:

• for the advertising and promotion of medicines and medical devices
• for medical and pharmaceutical students and school students
• for courses, training
• general education, e.g. how a specific disease arose
• for sales representatives of medical and pharmaceutical companies
• for industry events, symposia and other similar events
• to visualise medical and aesthetic treatments to patients

With animation, everything related to pharmacy and medicine can be shown in a very attractive and modern way. Above all, today's technology, programmes and the skills of graphic designers allow increasingly original and creative animations. Medical animation can be both realistic and show close-to-real images but in an attractive way. As well as holographic, even futuristic graphic elements and solutions.

Such animations are usually the long and creative work of animators, graphic designers. First of all, before the artist starts modelling, he or she has to get to know the subject and the elements, the reaction he or she has to show very well. The most important thing in these areas is faithful representation, realism and truth. Only then can the work of modelling each element begin. Once the models [elements] that will make up the image are ready, the composition and animation of their movement begins. This also requires knowledge, nothing can be left to chance.

Our animation studio deals comprehensively with any animation, movement, modelling. Medicine and pharmacy are very difficult fields. Thanks to the fact that the development of animation has progressed so rapidly, it is now possible to use not just words, but animation in institutions and companies. And it represents a breakthrough in education, marketing and even sales.