One of the most popular multimedia websites is YouTube. Although many similar platforms and applications have been created, YT is not losing its popularity. On the contrary! Year after year, it consolidates its position on the market and has thus been the leader among platforms with a similar profile for years.

YouTube is a common, very well-known online channel for uploading and streaming music and videos. Users can create profiles there and integrate them with profiles on other platforms, such as Facebook. They can also comment on and rate the multimedia creations posted there and create their own individual playlists and channels. Thanks to the popularity of the service, Youtube video has become not only an entertainment activity, but also a great marketing avenue for users. The service was established in 2005. Since then, its potential, possibilities and popularity have grown significantly.

Marketing on YouTube

There are several opportunities for advertising and promotion on YouTube channels. The first is pop-up ads before, after or during watching videos or listening to music. Such interludes can be likened to television commercials. Short, specific, usually a few seconds long ads for products and services. The second, much better possibility offered by YT is to set up your own channel. This allows you to publish multimedia materials

1. You set up a channel on YT. The whole procedure is trivial and very intuitive. If you already have other sources of promotion it is worth naming the channel in the same or similar way as the others.
2. You choose an account profile. It is a good idea for the content you post there to be similar to what you have on other platforms. If it is a company account, the content you post on YT should be relevant to the company's business profile. If YT is your first channel, think about what you want to communicate and post such content.
3. Integrate your YouTube account with your other social media accounts. References, links, icons-all will link from one of your profiles to another. This will ensure fluidity and popularity.
4. Post consistently and regularly interesting content. This is very important! Wait for results, the most important thing is that something happens and there is no vacuum. Create an interesting idea for communicating information. YouTube is video-oriented. Take advantage of this! Interesting visuals, interviews, statements, trivia. The visual side and the visual message is what counts here.

YouTube is video-oriented. Make the most of it! Interesting visuals, interviews, speeches, trivia....

5 - Bet on quality. YouTube is a world of videos. Users are increasingly aware and know what is good and worth seeing and what is not. Show that you are serious and passionate about your subject. This will ensure that you are liked and trusted and that your company and activities are perceived as professional and valuable.

YouTube is a trendsetter

The YouTube website has become a reliable trend setter. Above all among artists - musicians, bands or influencers. The success of new music album or music video is measured by the measure of YouTube plays. When uploading a novelty to their channel, the artist waits to see how many times it is played in a day, a week, a month. This is the measure of success and the biggest determinant of whether a novelty has caught on or not. Even at the biggest music galas, it is the YouTube video that is very often commented on and widely analysed in terms of its success.

However, it is not only the world of music that is gaining and succeeding with YT. Cartoons and children's channels are now equally popular and the most visited channels. Thanks to the global reach of YouTube and Youtube video, the number of users and the number of people interested in certain channels are counted in the billions. The potential - enormous! It is therefore worth taking advantage of it and entering the world of YouTube.

Interesting facts about YouTube...

...Just a year and a half after its founding, YT was bought out for $1.65 billion by Google.

...The most frequently searched instructional video is 'How to tie a tie'.

...The average user spends around 40 minutes a day watching videos on YT.

...One episode of the cartoon 'Masha and the Bear' has reached over one billion views! This made it the only video that is not a music video with so many views.

...If you wanted to watch all the videos uploaded so far on YT it would take a minimum of 58,000 years.