Training video for medical equipment manufacturer Grena. Given the nature of the medical industry, all products used in saving lives and improving health must be made of the highest quality materials, meet all safety standards and be easy to use. Medicine is a rapidly developing field of knowledge, so it is necessary for medical equipment to respond to new treatment possibilities.
The material presents a retractor - a surgical hook used to push back anatomical shells - in the form of a flexible ring. The retractor from Greny finds its use in both abdominal and thoracic surgeries. The ring protects the wound against the ingress of microorganisms and cancer cells in the case of tumour resection and provides better visibility of the operated area.
The 3d animation prepared by production house Simple Frame shows all the advantages of the product, demonstrating how it works. It also has an instructional function, showing exactly how to insert and remove the retractor. The film also equips the viewer with information on the pathogens causing post-operative infections, which the Gren Ring is designed to counteract, as well as a list of operations and procedures in which the product works well.
Simple Frame studio specialises in creating corporate, training and product films for brands from various industries. Thanks to many years of experience, we create effective promotional and educational tools. Our hallmark is attention to every element of image and sound, so that the film fully achieves its objectives.