A short commercial has to have an idea and this is a big challenge for filmmakers. Good film must have a story that grabs the audience's attention and engages them in the film from the very beginning. However, the problem with commercials is that they only last 15 or 30 seconds. This leaves little time to tell a coherent story. This makes it all the more difficult to get people to care about what you are selling.
Filmmakers face the challenge of coming up with an idea for a short commercial film. The creative process is one of those that most influences success. It is really at the stage of writing the script for a commercial film that the scales tilt towards success or failure. A commercial film is such a short form that we need to use and plan its every second well. Television broadcasts thousands of short commercials every day, and your company first and foremost needs to stand out from them and make potential customers like it. Such a film must be interesting, evoke some kind of emotion, and leave an unsatisfied feeling that will drive viewers to the shops.
We produced such a television commercial, a promotional film for the Little Tikes - a manufacturer of interactive toys for children. We precisely defined the target group and it was with this in mind that we wrote the script and flow of our short advertising film. The commercial shows the authentic use of the toy, its greatest advantages, so that the viewer already gets a lot of information after just a few seconds - above all how to play with the plush, how it works, how the child reacts. In addition to this, the appropriate colours, voiceover, lightness and plasticity is in keeping with the product. The result is a coherent film that promotes the product very well.