The best contemporary form of information and training is film training. This is because much more can be communicated with images and in an interesting way. The message of training and educational films runs through two channels. The two complement each other. On the one hand, the image presents informative content, teaches, provides instruction. On the other presents It communicates a product, service, company or place in such a way as to interest the viewer. It follows that it therefore has a promotional function.
It is an effective form of advertising. The viewer who watches it acquires new skills and messages. The promotional message is therefore conveyed in a subtle, non-direct way. The film can be made using various techniques such as 2D, 3D animation or a sequence of shots. It can also be supplemented with a description by a voiceover artist or subtitles, which can be inserted into the image or provided by a company employee. The image, due to its suggestiveness, is an effective tool for conveying information. Above all, it is also a natural medium for gaining information about the world.
The training video is dedicated to the company's employees or external stakeholders. Its great advantage lies in the possibility of distributing it through various channels, via television, social media, the website, at internal company meetings.
Before producing a training film, we need to determine to whom it is dedicated and what informational and promotional objectives it must carry. Simple Frame production house advises on the choice of appropriate techniques and performs all the stages of creating training and educational films, from devising the script to the final colour correction.
We take a very individual approach to each project. We treat a training film as a special case. Not only do we need to create material that conveys information concretely and clearly. Above all, training videos must be easy to read and contain all the information. At the same time, they must be interesting and visually appealing. At Simple Frame, we bring it all together and the result is a highly acclaimed piece of work.