Contemporary TV commercials or websites combine film, animation, graphics and sound. As a result, they are much more likely to capture the imagination of viewers, make them curious and stir up emotions. The production of advertising films combines information about a product/service with a modern creation. This is what makes them more pleasant to watch and more memorable. In an advertising film, the most important thing is to get the viewer interested in the offer and to arouse positive emotions.
At Simple Frame Studio, we have been producing commercials for years. This allows us to see how much the technique and style of filming has changed over that time. Above all, however, we have a comparison of what appealed to viewers then and what appeals to viewers now. Tastes and expectations have changed a lot. What was attractive and interesting in the past no longer works today. That is why it is necessary to move with the times. The production of commercials must meet the expectations of today's audiences.
When starting work on the production of advertising in the first instance focus on the scenario. It is the scenario that is the starting point for everything that will happen in the subsequent stages. As such, it needs to be polished and as good as possible. A commercial is a film of a few seconds. Because time is so tightly limited, the script has to be very well thought out and every second used.
For this, we select the best techniques to focus the viewer's attention in those few seconds and make the offer more interesting.