Films use as part of the campaign marketing. They are divided not only by the technique they are made with or the marketing objective they help to achieve. Their type also depends on what part of the company's activities they concern. Thus, a corporate film presents the company as a whole, its day-to-day functioning, the achievements that the company can boast of, its plans for the future. Training and educational films show the product or service in such a way that the potential customer learns to use it. The viewer thus acquires new knowledge and learns the benefits. Then there is the product film.
The purpose of a product video is to present a product or service. It can be used to effectively promote an entire company. We call this narrative strategy 'part instead of whole' (Latin: pars pro toto). It consists of showing only one part, but in such an evocative way that it speaks of the whole. This strategy is considered effective in the film world because the viewer does not find it intrusive. It also stimulates his imagination.
Marketing professionals assume that a skilful product presentation is a company's best business card. The execution of a product demonstrates the reliability and professionalism of employees and management. It speaks of the degree of creative approach and involvement in the creation process. Finally, it is also evidence of how the customer is treated and a check that their needs and desires are put first.
The script is key. A product film needs a good script. We do the product presentation with an idea so as not to bore the potential customer. The image should also smuggle in content relating to the activities of the company as a whole or its values. Such a film can be created as a 3d or 2d animation or a sequence of shots, but it is important to remember to adapt the form to the content, i.e. to the type of product, on the one hand, and to the viewer to whom it will be dedicated, on the other.