Each film and animation has its own purpose and use. Each is created for different needs and circumstances. A video explainer is a marketing tool that allows you to understand how a product or service works. It is very effective in explaining both the functioning and the benefits of a given thing. This makes it quicker to understand and quicker to convince people of the offer. However, it should be remembered that, like many other projects, the video explainer also has its hidden qualities. First and foremost, it also serves as an advertisement for the company and the product. In addition, it builds the image of the brand which presents its products or services through the expaliner. This is why a film or animation should be of the highest quality, but also interesting, creative and engaging.