The art of shooting a TV spot
Producing a TV spot is a challenge for any filmmaking team, which has to fit in a short timeframe but still create an image that evokes emotion and memorable. Competition in the advertising market is growing, so it is no longer enough to simply present a product or service. It is necessary to be original and innovative, while at the same time hitting the tastes and needs of the audience.
Visual and sound elements are also important. Modern technologies make it possible to use animation, special effects or non-standard camera sequences in the production of a TV spot. All this should make the spot noticeable and memorable.
However, simply presenting a product or service is not enough. For a spot to be effective, it needs to evoke emotions and positive feelings in the audience. This can be difficult to achieve in 30 seconds, which is why more and more companies are choosing to hire celebrities to further enhance their brand value.
Actors, performers, hosts of various programmes - well-known and popular - enjoy the trust and approval of viewers. Thanks to this, the offer advertised by them in the spot gains a lot in the eyes of the viewers. Some time ago, we produced a TV spot for the Ludwik brand. And this is exactly what we decided to do.
However, it is not enough to simply invite a well-known public figure. You need to think carefully about who fits into the advertising scenario, whether the type of product or service being advertised fits with that person, what they do and what they are associated with on a daily basis. You can win the whole campaign advertising, of which the TV spot is a part, but you might as well shoot yourself in the knee. We, in creating the TV spot for Ludwik, analysed everything and decided on the best possible choice. Ms Magda Gessler is an authority in the restaurant and culinary industry, she is associated with the highest quality, cleanliness, aesthetics. Exactly how we wanted the product we were advertising to be perceived.
