Simple Frame - commercial film production, artists and technical facilities
Simple Frame is a production studio that has been dealing with assignments such as the production of animations and the production of commercial spots and films for several years. The situation in which we employ a person who combines the function of a director and a cinematographer, i.e. a so-called directorop, can have both its advantages and disadvantages.
On the one hand, such a person is able to maintain full control of the process production, which can make the work faster and easier. The rejoiner can be more flexible in his or her decision-making because he or she knows both the principles of directing and the technical aspects of filming. He may also have a better understanding of how to capture creative visions on film. He or she is able to anticipate how particular technical elements will affect the end result.
On the other hand, such a person has to cope with two different roles, which can be difficult and demanding. The role holder must be able to focus simultaneously on creative aspects directing, as well as on the technical aspects of filming. This can lead to unnecessary stress and a focus on one role at the expense of another.
Ultimately, the decision to employ a dirigiste depends on the needs and requirements of the project. In some cases, this may be a good choice, as one person is able to effectively combine both functions. However, in other cases, it may lead to a lack of focus and negatively affect the quality of the final product.
From the director's point of view...
As a director of advertising films, my job is first and foremost to attract the attention of potential customers. It's about encouraging them to use the service on offer or buy a product. To achieve this goal, I need to have a thorough knowledge of the product or service I am advertising. I therefore need to be thoroughly familiar with all the advantages, features and disadvantages of the product on offer, so that I can create an effective advertising script.
The next step is to choose the right actor or actresses and the right set design. I need to match the appearance of the actors and their behaviour to the nature of the product or service. The whole has to be coherent and attract the attention of potential customers. The right set design also affects the perception of the advert - it has to be aesthetically pleasing and attract attention.
When making a commercial film, I also have to keep in mind the right lighting, sound and framing. I have to pay attention to details, such as close-up shots and colours, so that the whole is coherent and eye-catching. It is also extremely important to match the duration of the commercial to the audience, as well as to the type of medium in which it will be shown.
Ultimately, my aim is to create an advertisement that evokes emotion, encourages potential customers to act and leaves a positive impression. Therefore, every stage of production must be carefully considered and executed with attention to detail.
We combine unbridled creativity with professionalism
The process of producing an advertising spot always starts with learning about the product or service it is intended to promote. Creativity combined with professionalism allows us to create a commercial that will be effective and attract the attention of potential customers.
The first stage is to create a script that suits the nature of the product or service. In this stage, the director must use his or her creativity to come up with an idea that will attract attention and, at the same time, professionalism to make the script polished and effective.
The next stage is the selection of actors and the appropriate set design. Here, the director must match the appearance of the actors and their behaviour to the nature of the product or service, so that the whole is coherent and attracts the attention of potential customers. The right set design also affects the perception of the advertisement - it must be aesthetically pleasing and attract attention.
When making a commercial film, the director must take care of the right lighting, sound and framing. He or she has to pay attention to details such as close-up shots and colours to make the whole thing coherent and eye-catching. Here, too, creativity goes hand in hand with professionalism to produce a film that is both attractive and technically accomplished.
Ultimately, the combination of creativity and professionalism makes it possible to create advertising that evokes emotions, encourages potential customers to act and leaves a positive impression. As a result, products or services that are advertised in this way gain popularity and consumer trust.
WELCOME AND WE LOOK FORWARD TO AN OSCAR-WINNING COLLABORATION! Simple Frame team
