How to prepare professional business photography?

Types of business sessions

1. portrait sessions

Portrait sessions are one of the most popular types of business sessions. In such a session, the focus is on capturing the look and personality of the person to showcase their skills and professionalism. It is important to choose the right location and use lighting skilfully to achieve the effect desired by the client. Attention should also be paid to appropriate attire and make-up to emphasise professionalism and confidence. Portrait sessions can be used on websites, press releases, social media and other marketing materials to portray personality and business image.

2. group sessions

Group sessions are a great way to capture a team and promote collaboration and unity within a company. In such a session, it is important to set up a proper set and composition so that each person is visible and has an equal place. It is also good to ensure a uniform style of dress to create a cohesive group image. Group sessions can be used on a company's website, in promotional materials, at business meetings and in other situations where team representation is important.

3. workplace sessions

Workplace sessions are ideal to show an authentic view of a company's day-to-day operations. In such a session, the focus is on photographing employees in a natural setting performing their duties. It is important to capture the energy and commitment that comes with working in the location. Workplace sessions can be used in annual reports, in industry articles, on the company's website and in other promotional materials to portray the authentic atmosphere and culture of the company.

4 Outdoor sessions

Outdoor sessions are an excellent choice if we want to create unique and attractive business photographs. Using beautiful landscapes and interesting locations, we can create unique compositions and highlight the professionalism of an individual or company. Outdoor sessions can be used in advertisements, business cards, presentations and other marketing materials to attract the attention of potential clients and business partners.

5. action sessions

Action sessions can be a great way to show employees in action, performing various activities related to their work. Photographing the dynamic situations and emotions that accompany the tasks at hand can help to create an authentic image of the company. Action sessions can be used in training materials, presentations, websites and other promotional materials to showcase the skills and commitment of employees in action.

These are the different types of business sessions that can be used to create professional and attractive business photographs. Considering the purpose and message you want to convey, it makes sense to choose the right session, location and style to achieve the desired effect.

Important elements of professional business photography

1. composition

Composition is a key element of professional business photography. Using the principle of tri-division, leading lines, balance and other compositional techniques, you can create harmonious and aesthetically pleasing frames that attract attention and convey the intended message.

2 Lighting

Lighting has a huge impact on the quality of business photography. Well-controlled light can emphasise details, create depth, and influence mood and emotion. It is also important to use natural or artificial light skilfully to achieve the desired effects.

3 Expression of brand identity

Business photography should reflect the brand's identity, values and character. Through the skilful use of colours, styles, props and scenery, the visual message can be reinforced and a consistent and recognisable brand identity can be built.

4 Non-verbal communication

Professional business photography should be able to convey non-verbal communication such as confidence, commitment, professionalism or openness. It is important to capture those subtle gestures and facial expressions that can convey a strong message.

5 Context and narrative

Adding context and narrative to business photography can help create engaging stories and messages. By placing employees in their natural work environment or showing them in action, you can generate greater engagement and interest from your audience.

6 Composition

Composition is the way in which elements are arranged in a photograph. Choosing the right framing, proportions and layout can give a business photo an aesthetically pleasing and thoughtful look. It is also important to include lines and converging points to guide the viewer's eye and reinforce the message.

7 Retouching and editing

Retouching and editing business photos can improve their quality and professional appearance. Removing minor imperfections, adjusting colours and contrasts, and adding sharpness can make photos more appealing and in line with your brand vision.

8. Creativity and originality

In business photography, it is worth experimenting with different ideas and perspectives. Original approaches, interesting shots and unusual compositions can make a brand stand out and attract the attention of the audience. It is important to create unique and memorable images that will be remembered by the viewer.