YouTube has become the most powerful audiovisual website in the world. Animation has very quickly metamorphosed from simple forms and is now an advanced and interesting technology. So if YT has so many users and animation arouses such interest and affection, the combination of these two worlds must herald success.
Over the last few years, we have seen how much animation, animation technique has changed, both 2D and 3D. Above all, very modern programmes, gadgets and equipment have been developed, which today allow what was once unattainable. This has also given all animation creators much more room for improvement. The growing potential has also expanded the use of animation. At first, we associated it primarily with children's cartoons. Later, it evolved into full-length cinema productions of world-class fairy tales. Today, we use animation for marketing and promotional purposes in companies, to create educational and informational material or television commercials.
Thanks to the fact that technology does not stand still and programmes are constantly being refined, equipment and gadgets improved, creative solutions for animation production are also on the increase. Many industries owe it to animation to be able to develop and market themselves effectively.
Thanks to the animation
- we can show the inside of machines and places that are inaccessible
- illustrate how an engine, cooker, etc. works.
- visualise medical procedures, more or less invasive
- present the effects of medicines, supplements, medical instruments
- simulate events
- demonstrate the use and performance of products and services
With animation we can show the history, profile and activities of a company in an easy and very pleasing way. The phenomenon of animation is also that we can create a world, reality, people, characters in any style, character or colour. It is only up to us what we want to achieve. Both 2D technology as well as 3D gives us these possibilities. Each animation can be more or less realistic, plastic, streamlined or angular. The only determinant is our imagination and the creativity of the graphic designers.
Companies are constantly launching new and improved programmes, services and tools. In doing so, they choose to showcase them using animation. The reach of social media and YouTube in particular makes it impossible to ignore. Companies, manufacturers or entire corporations are setting up their own channels on YT and promoting their offers and build their image precisely by means of animation.