WeGirls are educational dolls that support children's development. In addition, a literary series was created to promote certain values. The spot was prepared to promote the products, the brand and the values that accompany the manufacturers and that they want to convey to potential customers. The target group is children and their parents, who, by buying products that promote specific values for their children, can help them to develop properly. The company also runs a foundation that promotes the donation of hair for wigs for children fighting cancer.

The spot was produced by Simple Frame studio, which creates all kinds of promotional, advertising, product or image films. We also cooperate with corporations in the field of instructional and corporate films, as well as coverage of important events and fairs or conferences, which allows the company to promote itself externally.