With the rise of the Internet, newer and newer applications, portals and services began to appear. They were gaining more and more satisfied users every day. One such portal is Instagram. Initially, it only served an entertainment, communication function. However, as its popularity grew, it transformed into a multi-million-strong community. As a result, the portal has become a great place not only for entertainment, but also for promotion, information and marketing. Companies, taking advantage of the opportunities offered by such a large concentration of potential customers, began to promote their offers. Film on Instagram is a great tool for such activities. Great both for companies because they can convey much more information than a photo or description. As well as great for the audience because it shows content in an interesting, concrete and creative way.
Simple Frame studio has been producing all kinds of films, animations and presentations for over a dozen years. Nowadays also for Instagram or other social networks. Recently, it has specially for MPWiK (Municipal Water and Sewage Company) in Warsaw, we created a video on Instagram about saving water. This video is a handful of concrete information and interesting facts, as well as some tips on how to save water in a simple way. The vast majority of us don't realise it but the problem of wasting water is huge. For the sake of the environment and a healthy future, we need to change our habits, which will significantly improve water.
The short, concrete and dynamic form of the video allows it to be posted on Instagram. As a result, it will reach a huge number of people. Especially the young, who are least aware of the problem of wasting water. Such interesting and well-made material will catch their attention at least for those few seconds and perhaps open their eyes.