Storware is a company specialising in providing innovative data management solutions. Their main mission is to ensure data availability and maintain the continuity of business processes in any situation. With advanced tools such as backup and recovery solutions, Storware helps companies to effectively manage information and minimise the risk of losing critical data.
Why is data backup crucial?
Nowadays, data security is the cornerstone of any organisation's operations. A lack of effective backup mechanisms can lead to data loss, resulting in business downtime, loss of customer confidence and serious financial losses.
Key message of the film
The aim of the explainer video was to provide a comprehensive presentation of Storware's offering and the benefits of entrusting data backup to this company. The video was also intended to build trust and attract new customers.
Target group and intended effects
The Explainer video was aimed at medium and large enterprises looking for reliable data management solutions. A key objective was to show that Storware is a partner that can be trusted.
Key messages from the film for Storware
Advantages of working with Storware
In the explainer video we highlighted advantages such as:
- Comprehensive data protection,
- Intuitiveness of tools,
- Rapid response to customer needs.
Key product functionalities
The film discussed in detail the functionality of backup systems, such as ease of integration and advanced recovery options.
Challenges during project implementation
Tailoring to the specific characteristics of the IT sector
One of the challenges was to present complex IT processes in a way that was accessible and understandable to a wide audience.
Keeping technical issues simple
Creating a simple yet technical message required close collaboration with Storware experts.

Final effects and reactions
Customer feedback on the explainer video
Storware expressed full satisfaction with the project, highlighting its professionalism and the relevance of the message.
The impact of video on Storware's brand image
The film significantly strengthened the brand's image as an innovative leader in the IT industry.
Why is explainer video important for IT business?
Benefits of explanatory animations
The video explainer makes it easy to present even the most complex technological solutions, increasing their understanding among potential customers.
Examples of use in the IT sector
Explanatory animations are used in marketing, training and business presentations.

Collaboration between Simple Frame and Storware
Core values that unite us
Both companies share common values such as innovation, transparency and the pursuit of excellence.
What sets Simple Frame apart?
Our agency offers an individual approach, high quality and full commitment at every stage of the project.
Summary and conclusions
The Explainer video created for Storware is an excellent example of how a complex offer can be effectively presented in a simple and accessible way.