A promotional video is one of the most effective and interesting ways to marketing communications. We create it based on the individual needs of companies and institutions. Precisely because we tailor it to the target group, it allows us to creatively present products, services and the client itself.
Promotional spot - for whom?
A promotional film uses a number of modern production techniques. The wide range of possibilities in the creation of a promotional film makes it a great marketing solution for individual clients, large and small companies, as well as foundations and institutions, regardless of the type of activity. A promotional video can focus just as effectively on the promotion of a single person, a designated location, a particular product or service, as well as the overall and activities of an entire company.
A promotional video is an attractive marketing tool with a wide reach. Above all, its main purpose is to information and interest product, place or service, creating a specific image. This is what makes it possible to achieve an optimal implementation result. Thanks to the many mediums for this type of promotion (websites, social media, television) and the overwhelming universality of the media used, promotional spots are easily accessible, sustainable and reach a huge audience.
Production of a promotional film
The basis for the preparation of the film advertising is a unique idea that allows for the preparation of the script and cinematography. The next stage is post-production including editing, the possible addition of animation and a soundtrack. The key to a successful and attractive production is creativity and professional filmmaking.
The realisation of a promotional film concept not only requires the involvement of the actors, episodists and client staff themselves, it is also a complex technological undertaking. Selecting the right actors to attract clients and contribute to the success of the promotional film is just the beginning of the journey to realising the film. Production requires a film set to be realised under the guidance of an experienced production manager and director. This is what will allow the content of the film to be presented in a credible way. Equally important is the choice of the right cameraman and equipment.
The film must be shot in a professional manner. The shots used in it often require the use of a drive, a camera tap, and shots taken with a drone look attractive. Above all, the image seen by the camera must look professional. Therefore, the presence of a lighting technician is essential on the set of the film.
Post-production of a film is a series of activities aimed at achieving the best possible effect. The image is edited, framed, colour corrected, all effects and animations are added in turn.