3D product film for Bacteromic - innovative presentation of a state-of-the-art diagnostic system
Introduction to the product film project
Nowadays product videos play a key role in the marketing strategy of technology companies. Our latest project, prepared for a company Bacteromic, is an excellent example of how advanced 3D animation techniques can transform the presentation of high-tech products. By combining state-of-the-art animation, precise narration and an innovative approach, we have created a film that not only educates but also inspires audiences.
Bacteromic - leader in modern laboratory diagnostics
Bacteromic is a company that has revolutionised the microbiology diagnostics market with its flagship system -. BACTEROMIC. Consisting of an analyser, filler and antibiotic susceptibility assessment panels, this advanced device significantly simplifies and speeds up laboratory processes involved in assessing the drug susceptibility of micro-organisms.
The key technologies that distinguish the BACTEROMIC system are microfluidic solutions. These are the cornerstones of the device's operation, enabling precise and rapid tests that at the same time maintain the highest scientific standards, such as the dilution method considered the 'gold standard' in diagnostics.
Why did we choose 3D animation?
Presenting technologically advanced products, such as BACTEROMIC, requires tools that clearly and attractively demonstrate their performance. 3D animation provides the opportunity to show processes invisible to the naked eye, such as the flow of fluids in microchannels or interactions between antibiotics and microorganisms.
Through the use of this technology we have been able to:
- Illustrate how microfluidics works, demonstrating the precise flow of fluids in the device.
- Present complex technological processes in a way that can be understood by a wide audience.
- Give the film a modern and professional feel, highlighting the innovation of the BACTEROMIC system.
Stages of product filmmaking
1. Analysis of customer needs
The first step in creating the film was to thoroughly understand the specifics of the product and Bacteromic's expectations. Together with the client, we analysed the main advantages of the BACTEROMIC system that we wanted to highlight in the film:
- Automation of the diagnostic processwhich reduces time and the risk of errors.
- Ability to test all relevant antibiotics in one study.
- Using artificial intelligence to analyse results.
2. development of the scenario
Based on the information gathered, we prepared a detailed script that divided the film into three main parts:
- Introduction to the problem - the need for rapid and effective antibiotic susceptibility diagnostics.
- Presentation of the solution - demonstrating how the BACTEROMIC system works and the benefits it brings to users.
- Summary and call-to-action - encouragement to contact and make use of Bacteromic's offer.
3. realisation of 3D animation
At this stage, we created realistic 3D models of all the components of the BACTEROMIC system. We took care of every detail to render both the external appearance of the device and its internal technological processes.
4. post-production and sound design
The final step was post-production, which included the addition of narration, sound effects and dynamic music to emphasise the innovative nature of the film.
Benefits for Bacteromic
The product film we created not only sets the BACTEROMIC system apart from the competition, but also:
- Strengthens brand image as an innovation leader in microbiology diagnostics.
- It helps to educate the market about the benefits of microfluidics and automation of laboratory processes.
- It increases interest in the product among potential customers from both the medical and scientific sectors.
Summary
The product film project for Bacteromic was an extremely inspiring challenge that allowed us to combine advanced 3D animation technologies with our expertise in marketing and product presentation. We are proud to have contributed to the promotion of a system that has the potential to revolutionise microbiology diagnostics worldwide.
If you're looking for an effective way to promote your products with professional product videos, get in touch - we'd love to help you realise your vision.