One of the most important objectives that can be achieved with the presentation of a corporate film is to show the company from a side previously unknown to the customer. A skilfully crafted image-based message can surprise the viewer and thus generate interest and positive associations. These three reactions are the goals that a well-thought-out marketing campaign should pursue.
Simple Frame studio handled the production of a film for the Municipal Water and Sewerage Company, a provider of more than 330 million litres of water per day, boasting a 130-year tradition. Given, on the one hand, the universality of the services provided by the company and, on the other, the low public awareness of their presence, the script required a special idea. The film shows the daily 'invisible' work of the MPWiK employees, which is related to both intervention or routine work in the field, as well as time-consuming laboratory tests and administrative work. The activities carried out both by day and by night ensure that the city's residents can enjoy a well-functioning sewerage and water supply network.
Fast-moving images and dynamic shots support the company's image as committed to meeting the needs of users. The professionally shot images highlight MPWiK's diligent approach to all areas of its business. The film lasts only a minute, but it depicts what is most difficult to show - the relationship between the company and the customer.
Simple Frame production house carries out every stage of film production. In cooperation with the client, it creates an imaginative script adapted to the specifics of the company, chooses the technique in which the film will be made, defines the goals it will pursue and the profile of the potential audience. It takes care of efficient production and post-production at the highest technical level.