What does a successful TV commercial for children look like? The answer to this question is not as simple as it might seem. There are many factors that lead to a successful TV commercial, and all these different variables can combine in many ways. Every TV commercial is increasingly challenging. Television is even overloaded with commercials, there are more and more of them. What can be done to ensure that an advert is not lost in the stream of others? Is there a golden method that guarantees effectiveness?
Many factors contribute to success. First of all, you have to determine the target group for your ad. Then, with this in mind, the target group and the rest of the important factors, choose the style, colours and music. Only all of this together gives us a complete picture and a real chance of success. You have to write the image of the ad into the expectations of the audience. This is how we worked on the Little Tikes children's toy commercial.
We wanted to show the toy through the prism of mother and child. The colour scheme and the font of the appearing lettering fit perfectly into the light, cartoonish world of the child. The pastel colours of the heroines do not distract from the hero of the ad - an interactive elephant teddy bear. The shots show the authentic use of the toy, the greatest advantages, the way it is used. This allows us to transfer the image from the TV screen to the real world, to identify with it.
The character of the whole, the lightness is also given by the melodic line and the soft voice of the voiceover. Both the idea, the script and the execution must be carefully planned. It is thanks to this kind of work and such attention to detail that the ad is effective and reaches its audience.