Image and corporate films are tools that are used to build the image of a company, brand or person. An image film is primarily aimed at external customers, while a corporate film is aimed at employees or internal audiences.
The film production process begins with a consultation with the client, who outlines his or her expectations and the goals they want to achieve with the film. We then start working on a script to shoot to the client's needs and goals. Once the script is agreed, we proceed with the production of the film. During the production of the film, the client has constant insight into the post-production process and can impose his or her ideas.
During film production, we often use animations to illustrate the information being conveyed in an interesting way or to make difficult topics easier to understand. Animations in image and corporate films aim to enhance the visual effect and influence the positive perception of the film!
The use of image and corporate films is extremely wide. It can be used to present a company at trade fairs or conferences, brand image in the media or advertising campaigns. A corporate film, on the other hand, is used for employee integration, training and internal presentations.
In a nutshell, the production of image and corporate films is a process geared towards building a company's image and achieving the client's goals. The script and animations are elements that enhance the visual impact and effectiveness of the message.