A product video is the best source of information about a product. Since the Internet has become the second equally important reality in which we live we look to it for information on every subject. It is a huge mine of knowledge that we use every day. It helps in decision-making, detailing people's experiences of a particular item or service. In this way, we can learn a lot of important things before we buy that we would not find in a manual. In addition, product videos inspire much more trust and objectivity than instructions and assurances on a leaflet. Almost everyone prefers to see the features and benefits of a new, especially an expensive product with their own eyes, rather than just read about them.
Nor does everyone have the imagination to understand, through the leaflet alone, how the various elements work, how they are used, how they are applied. It is only with a product film that the entire spectrum of stimuli is available for us to see and, above all, understand the product.
A good product video is one that instructs, promote and advertise the product. The effect of such a film is to generate interest in the product and, consequently, to increase its sales!
It is a great resource for:
- trade fair
- industry events
- addition to the marketing offer
- business meetings
- promotion on the Internet and on LED screens
PRODUCT VIDEOS
must be properly recorded and edited. And this is about the entire production process:
-organisation of the plan
-finding a suitable location
-taking care of props
-appropriate scenario
-complete picture and sound editing
The film must be attractive, skilfully show the advantages of the product, emphasise them with every detail, colour, element of the set design. In addition, the director's working style and the technique he or she uses also matter. It is completely different to shoot a dialogue between two people and show a product.
https://vimeo.com/458500685
The entire production and crew selection must be thoughtful, consistent and very individual. However, product promotion materials are not just camera films. They are also animations, both 2D and 3D. This is exactly the case with the Fujitsu air conditioning film.
3D ELEMENTS
must be incredibly realistic. It is about:
-detailed reflection of the product
-modelling in the programme
-application of suitable colours
-appropriate play of light and shadows
The air conditioner is incredibly realistic, rendering every detail of the model, texture, colour - all of which makes it hard to distinguish the real object from the animation. Such high-quality images are created thanks to the right programmes, good equipment and the skills of the artist. All this in turn was created in our animation studio.
The result is an animation that looks deceptively like a real air conditioner. In order for the 3D animation to be as credible and faithful to the product as possible, the creator had to inspect it carefully, touch it, and transfer the real dimensions and proportions to the animation image. In addition, a voiceover that concretely narrates the most important features of the product.
All film with 3D elements originated in our studio.
https://vimeo.com/438479129