There are many styles and types of advertising. All of them, of course, have the same objective. Namely, to arouse interest and ultimately sell a product or service. However, depending on the type of product, audience or emotion we want to arouse, the style and process of production will be different. That is why, before starting to write the script and plan the production, first of all you need to answer some important questions. A television commercial for a specific duration. However, it can be animated, humorous, based on real statistics and facts. It all depends on who we want to reach. Different adverts will arouse interest in children, others in young people and still others in adults. Sometimes the target audience for an ad is people who have something in common other than age. It could be a passion, a job, a health problem. It's important to identify all these factors and things carefully before script writing and production.
Television advertising is a very effective way to promote products and reach a huge audience. Today, however, advertising floods us from all sides. Internet, television, billboards, telephone advertisements. It is necessary to stand out from the rest in order to make our advertisement noticed and remembered.
The type of advertising needs to be determined, and there are several of them:
- Humourous advertising- light-hearted, amiable advertising that is meant to make people laugh. Through humour and the evocation of happy emotions, the audience is supposed to remember the product.
- Animated - this style works mainly in children's product advertising, but not only. With animation we can create any image, object, world. With animation we can show processes and products that are invisible to the eye.
- A slice of life-This is a type of advertising that shows an authentic story that affects many people. Real situations, problems that viewers face and can identify with. The ad shows a solution to problems that affect us.
- Recommending advertising - it is often the case that well-known people, celebrities, athletes recommend a product and confirm that it works. Such a statement from people with authority certainly gives food for thought.
