This is an example of a slightly longer, three-minute product film prepared for Dafi - the first and only Polish brand producing water filters. Dafi can boast over 30 years of experience and the highest quality materials imported from Germany and the United States. All production takes place in Poland in one factory, so the company can be sure that everything is done under strict control.
The narrative axis of the film is based on a simulated casual conversation between a married couple and a potential client. The shots are static. The eye of the camera captures either the broader plane of the couple or close-ups once on the woman once on the man. The brightly lit kitchen and domestic setting create a familiar, warm atmosphere. The film is enhanced by 2d animation elements.
The film encourages people to drink tap water not directly but after filtering it with a Dafi product. In this way, you can easily save money without sacrificing water quality, as Dafi enriches the liquid with magnesium, which is valuable to the body. The video provides a detailed presentation of the product. It effectively encourages you to try the filter by showing you the benefits of using it.
The Simple production house is made up of specialists in filmmaking and 2d and 3d animation production. Each film requires an individual approach and a good recognition of the client's needs. The idea for the narrative, the leading technique or the choice of actors depends on the target group and the marketing objective to be achieved. This is specialist knowledge, which is why it is worth trusting professionals in these matters.