Film corporate is increasingly being used as a tool to promote a company to potential investors and employees. It has the advantage of being able to be distributed across multiple channels, on television and on the internet, so it can have a wide audience. Just as importantly, this type of film can also be used for internal company purposes to show your employees the company from a different perspective.
It is the perspective that gives the greatest scope for creating a positive, surprising and friendly corporate image. A corporate film does not have to show people in the workplace. Drone shots, while commonplace, are very impressive. Similarly, showing the less presentable parts of the company where employees feel comfortable.
An example of a corporate film is a project created by Simple Frame film studio for a representative of the development industry Vastint Polska. The company's portfolio includes hotels, business parks and office and residential developments in Poland's largest cities. Simple Frame's filmmakers created an image depicting the Business Garden Warsaw business centre consisting of seven buildings located on one of the capital's main arteries.
What catches the viewer's attention are the dynamically changing images, showing the spacious offices, the surroundings of the complex, its internal green spaces. The technical issues are presented by means of 2D animation. A voiceover in Polish describes the most important elements of the project, while English subtitles also appear on the green panels. Appropriately selected music enhances the impression that Business Garden Warsaw is a friendly place for people and the environment. The whole is an effective promotion of both the specific project and the developer responsible for its construction.