No one needs to be convinced of the enormous reach and potential of YouTube. Indeed, it is a website that has grown rapidly and gained enormous popularity. As a result, almost every company, brand and even institutions are now setting up their own channels and uploading content. Above all, such activities establish relationships with other users, which builds image and creates trust. The content that we post on YT is very important. Video on YouTube should be creative, interesting and surprising. Millions of other users are in huge competition with each other. You have to stand out above the others! It's hard to show something completely innovative and novel. However, every thing, even if it is well-known, but shown in a creative way will become interesting to other users. Above all, a YouTube video should be technically and creatively strong. It does not matter whether it is a video about tying ties or a product that is set to revolutionise the world. YouTube is a service that is all about interesting images. This is why the idea of how you want to show something is more important than the product or service itself, which will be the protagonist of the video.