The TV spot has consistently been a leader among promotional and marketing methods for many years. Thanks to the fact that television is so widespread and easily accessible, it is a great medium to reach existing and potential customers. The very high effectiveness of spots is also influenced by the fact that television broadcasts them before, during or just after favourite programmes. They reach a huge audience. We can also define before which film or programme a specific spot will be broadcast. This allows us to reach a specific target group with a specific spot. A children's story will be preceded by a spot about children's products. Before a cooking programme, there will be spots promoting cookware and food processors. However, it is very important that the quality of the advertising is high and that the idea is interesting for the viewer. This is why a TV spot must be well prepared and flawlessly executed. Only then can you count on the success of the spot. And the success of the spot translates into sales and the success of the product and service.
