Television advertising is primarily intended to promote a brand, a product, an entire line of products or services. The popularity and ubiquity of television has made it the best medium between the company and the customer. According to TV viewing studies, we spend more than four hours a day in front of the TV. It is hard to say whether this is a lot. However, it is certainly enough to reach a huge number of viewers (potential customers) by means of advertising. No wonder companies are so keen to invest in television advertising. What is more, they organise entire campaigns based on a creative idea, a catchy slogan and interesting advertising. However, today's viewer-customer is increasingly demanding and choosy! The fact that more and more commercials are being produced means that once-used techniques and ideas no longer have any effect on viewers. To be effective, a television commercial must surprise and be memorable. It must be distinctive and unique. Only by standing out will the offer stand out.
