The training video plays a key role in modern educational methods. As the name suggests, it is a tool that teaches, educates and explains in a way that is much more accessible and understandable to the audience. The main purpose of a training video is to convey specific knowledge in a structured and attractive way. Why are training videos so effective? First and foremost, the diversity of the film medium allows information to be conveyed through images, sound and special effects. This makes learning more engaging and assimilable. Using visual and auditory stimuli, film can convey a lot of information in a short space of time, which is particularly useful in this age of rapid digital transformation. Training videos are finding their place in many areas of professional and private life. Companies are increasingly turning to them when they want to train their employees in new technologies, procedures or working standards. Webinars, which have become particularly popular in recent years, often use video elements to enrich the content and make it more accessible. Educational establishments are also recognising the potential of videos in the learning process, especially for complex topics. The internet has become a source of endless information, including training. Instructional videos on beauty, business or even everyday household chores accumulate millions of views, testifying to their great interest among Internet users. The accessibility and ease with which they can be found have made video the preferred form of learning for many people. However, not every training video is the same. Different techniques and forms of presentation are available to the creators. We can encounter interactive videos that engage the user to actively participate in the learning process, videos that simulate specific situations with the help of actors, product demonstrations or traditional videos with a presenter who guides through the material. The choice of the appropriate form depends on the objective of the training, the target group and the subject matter. In summary, training videos have become an integral part of modern education and training. Their advantages, such as the multidimensionality of the message, attractiveness and effectiveness, make them an increasingly popular choice as the main tool for knowledge transfer. In the age of digitalisation and the growing role of visual media, training videos have a bright future.
