Television and the Internet are two of the most popular media. By being easily accessible and widespread, they reach a huge audience. This is taken advantage of by companies and manufacturers who advertise their products and services there. Alongside entertainment and news, television and websites are associated with just that - adverts. Many of these are downright irritating and overly intrusive, some are hit by creative messages. However, broadcast advertising blocks are not just a promotional tool. Thanks to the fact that the media nowadays have such far-reaching reach, we also find broadcasting social messages. A social campaign is a very difficult project. Difficult both for the recipient and also for the creators. Campaigns tackle very heavy topics and issues. But by doing so, we raise awareness and sensitivity in society. We open our eyes to things that are trivialised and kept quiet about. Very often the topics are violence, environmental problems, the current situation in the country. A social campaign first and foremost educates and... helps. It often shakes up public opinion. However, these are projects based on emotions, stirring up discussion and reflection.
