The opinion that employees have of an employer and vice versa, users of products and services or residents and tourists of a place where they live or have been is a very important evaluating factor in the eyes of others. Sometimes it is the opinion we hear that is the decisive element in our decisions. A great way to advertise and provide a positive perception of a brand is through a reference video. Collected opinions issued on a specific topic by satisfied users are the best recommendation and testimony of good quality. It is also important that such a film is interesting, modern and evokes emotions. The ingenuity and quality of the reference film also greatly affects the recommended company or institution. During filming and later editing, particular attention should be paid to emotionality. Arousing the right feelings is the key to success. This can be done with the right script as well as the right editing and music track.
