When a company launches a new product or service it always involves promotion and advertising. After all, even the best product will not be successful if no one knows about it. The best way to showcase new products is with a product video. Because it combines the functions of advertising and explainer, it is a very good marketing tool. The film shows what the product looks like, how it is used in practice, its greatest advantages, how it is assembled and how to use it. Such a film made in top quality is great material. Above all, it will work well on a website and social media. Also great as material for business meetings or industry events. However, the product film must be of good quality and reliably, interestingly and comprehensibly reflect the truth about the product.