Instagram is one of the modern routes to the customer. Social media has taken over the world and it is now where the battle for the attention of potential customers is fought. Not only individuals, but also companies, corporations and service providers are creating accounts to be closer to their audience. And indeed. Advertisements and promotions on Instagram are no longer standard. However, in the colourful world of the Internet, it is not enough to be standard in order to attract attention and an account on Instagram has the desired effect. In order to exist on social media, it takes constant work and constant updating of the account. Animation on Instagram is a great way to make the viewer curious about our profile and stop just at our offer. Meeting the technical conditions and the right quality will make animation on Instagram an effective and very attractive medium.