What is a promotional video?
Film advertising is a form of marketing that has existed almost since the beginning of television. Television advertising may be short and fifteen seconds long, but even in that short time you have the opportunity to reach millions of potential customers! The benefits of television advertising compared to other forms of advertising, such as radio and print, are incomparably greater. Production costs are also higher, but it is an investment that is worthwhile and will benefit you on many levels.
The multidimensional impact of an advertising film
Advertising is not just a film on television that shows the benefits of products or services. It is also a brick that strongly builds and strengthens the image of the entire brand. This makes companies successful and increases their prestige. In addition to this, a large amount of advertising on TV also influences brand recognition. Over time, your brand will become significant and market-leading in its own right. It is a circle that is coming full circle. However, there are thousands of adverts on TV and new ones come along every day. Why is it that some we don't pay attention to at all, while others become embedded in our memory and advertising history for years to come? Is there a golden rule that guides such a relationship?
Well, a commercial film, although short in duration, is a very demanding production. Precisely because so many different commercials are broadcast and there is so much competition. Television is a great means of communicating with any group of customers which is why so many brands choose it as their main marketing channel. However, in order for this short film to become a real commercial, or even something more, you need, above all, a good and a creative production team. You have to stand out, leave their advertising ideas behind, be original, distinct, different. You have to use those 15 or 30 seconds as creatively and imaginatively as possible. This is why the idea and the script play a key role.
Demanding spectator
There is no rule here as to whether it has to be presented more playfully, seriously or threateningly. It has to be somehow, it has to be consistent and creative. The type of audience is changing from year to year, this also has to be taken into account. Viewers are more and more demanding, more aware, and it's becoming more and more difficult to hold their attention and surprise them. It is said that television has seen it all. However, creative filmmakers are breaking and crossing new boundaries! As a result, advertising films continue to be made that delight and interest.
Because curiosity is what it's all about! Every commercial must be original and evoke emotions! All of our lives and all of our decisions are determined by our emotions. A good film, and even more so an advertising film, is based on emotions. Above all, the image must awaken feelings that will drive viewers-customers to the shops and remain in their memories for a long time.