Video Explainer commissioned Lokum Deweloper - Wrocław's leader in the high-standard residential segment. Video promotes the company in a subtle way, abandoning a form of persuasion in favour of directing the viewer's attention to the values guiding the developer. The film's characters are chosen in such a way that the potential customer wants to identify with them. The 2D animation technique perfectly captures the instructional content. The simple line and friendly colour scheme inspire the confidence that is key for customers in the construction sector. The material supports the building of a positive brand image.
The professionals at production house Simple Frame know the benefits that a Video Explainer can bring. The projects they create catch the viewer's attention for longer and, by choosing the right graphic form, reduce 'information stress'.