The Polish Investment and Trade Agency conducts activities to support Polish entrepreneurs. It promotes their exports, supports Polish industries, takes care of the inflow of foreign direct investments. It supports Polish investments inside and outside the country. Equally importantly, it is responsible for providing information to Polish entrepreneurs on external markets, their trade and economic and administrative specifics. Similarly, it acts in providing information to foreign investors about the Polish market.
The planning of any investment begins with a thorough examination of the future area of operations in a specific territory. The investor can use several information channels, the most popular of which, of course, is the Internet. A municipality's, county's or city's website will therefore often be, firstly, a showcase of the place and, secondly, a tool for a preliminary check of the area's attractiveness. Hence, it is most important that it is easy to use, clear, intuitive and contains all the most important information.
PAIH, wishing to create a practical guide for administrative authorities, established cooperation with the Simple Frame film studio. Together, it was agreed that a business presentation would be the best tool to quickly and simply communicate the most important tips for designing a website to be readable.
This form of communication allows a coherent message to be created and communicated in an attractive form in less than a minute. In this way, the recipient can quickly learn what information the various tabs should contain and what technical solutions should be introduced to make it easier for the potential investor to navigate the site.
The business presentation created for the Polish Information and Foreign Investment Agency (PAIH) by the Simple Frame studio effectively conveys the most important information using simple graphics maintained in pastel colours. Elements enriching the image, such as 2d animation, make it pleasant to perceive and memorable.