A corporate film can take the form of an educational 2d animation. This is the case with the image created by Simple Frame film studio for Lokum Deweloper. The company is one of Wrocław's three largest developers. It offers high-standard flats and retail and service premises.
On the one hand, the presented image has a training function. It informs about the rules of movement under the construction site. On the other, it is a kind of very subtle advertising. A potential customer, watching an animation prepared in an attractive form, does not get the impression that he is being persuaded to do something. What is more, they gain new knowledge, so they do not have the feeling of wasted time.
The 2d animation lends itself well to this type of marketing effort. The simple line, bright colours and pleasing music emphasise the developer's concern for its customers. The message is clear and unambiguous. In just 40 seconds, the image and a voiceover in Polish present the most important rules for staying safe.
The material prepared for a property development company is a video explainer. The Simple Frame production house specialises in creating this type of film also using 3D animation techniques. A video explainer is an effective marketing tool. It works on the viewer's subconscious and can be distributed through multiple channels. Its content can be easily adapted to both potential customers and company employees. All this makes it effective in promoting a positive corporate image.