A television commercial is a difficult project. The whole idea and idea of the end result has to be established even before work on the commercial begins. You have to plan everything carefully and work towards what you want to achieve. From the script, the organisation of the location, the people through the whole post-production, which is the final stage of creating and giving shape to the projects.
Television advertising is demanding insofar as it reaches a significant audience and is therefore judged to have an impact on the success of the product. The most important pillars of the entire three-stage production must therefore work closely together. Production organisation-manager, production-director, post-production-editor. The director works with the team and in the location that the production prepares. The editor works on the material he gets from the set, shot by the director. One thing pulls the other. Everything is equally important and influences the effect that is broadcast on TV screens. However, whatever the material is, the final form and direct contribution to the final effect is made by the editor at the post-production stage.
Confident in our abilities backed by many years of experience, we undertook post-production for a commercial for the well-known perfume brand Bond. The post-production of an advert is always a responsible assignment, on which we work with attention to every detail and make appropriate use of every fraction of a second.