Although Instagram was created for quick communication, mainly through photos, video on Instagram has also gained a following. A short, concrete film conveys much more content than a photo. It catches the eye, and more can be told with it. As a result, many companies, institutions and small businesses are posting videos on their profiles. They use Instagram as a channel to reach a potential group of customers, promote themselves or build an image. Since life has moved to the Internet, the life of companies needs to move there too.
MPWiK Warsaw is also actively and diligently running their account. Using the reach of Instagram, they decided to start informing people about water news. Few people realise how big and growing the problem of wasting water is. What a huge impact it has on our environment, on our health, on our immediate surroundings. Specially for MPWiK Warsaw, we prepared material about it, which worked well as a video on Instagram.
The film is short and to the point. It conveys important information succinctly. Interesting shots and creative editing make the video draw the attention of Instagram users. At Simple Frame, however, the most important thing for us is quality. Today's audiences are increasingly conscious, choosy. Even more so in the colourful world of Instagram, they expect novelty, something they haven't seen before. Quality cannot be faked or covered up behind an image. Quality and creation must go hand in hand. Only then will it gain audience sympathy. Exactly as in the case of the film for MPWiK.