The potential of animation is truly enormous! 3D technology has already found its way into many industries and fields, but it does not stop there... There are still new places where 3D animation is stealing the hearts and attention of audiences. The phenomenon of animation is that it can create anything!
- Every phenomenon can be seen.
- Find yourself on the other side of the world.
- Transported thousands of years into the past or future.
- To be found in a completely imaginary, fairytale world.
Audiences have come to love animated films. Huge global studios were established to produce only animated films and series. Over the years, the studios became hugely successful and today there is not a person in the world who is not familiar with at least one of their cinema productions. Of course, the technology, the whole production process, the equipment, the gadgets - all this has changed a lot. And it is still changing! When we compare older productions with current ones, we see what a huge step technology has taken. This augurs even greater changes for the future because progress is not slowing down.
We can use animation to show everything and everywhere. That's why it's a great way to showcase your company's services and profile in particular. Our project for MPack, for example, shows how easily, neatly and interestingly a company's activities can be shown. And show it in an interesting, meaningful and, above all, reliable way.
How did the process start? What do you need to start with? Where did you get such an idea for the style?
All in succession 🙂 .
Stages of animation creation
First of all, you need to know and understand very well what the company does, what its objectives are. The more information the better. If the creator of the animation does not fully know what he or she is showing, the viewer will certainly sense it and will not know what he or she is watching. That is why it is a priority to DISCLAIMER and getting to know what we are showing in depth. Depending on what the company does, these will be once easier, once more difficult processes. In the case of MPack, the business divisions were not difficult to understand. However, simply showing and explaining them in a simple but attractive way already required creative thinking.
Therefore, other important parallel points were THINK for animation and SCENARIO. The best explanations are the simplest ones. When writing the script, we focused on showing the role of MPack in our everyday lives. The reference to everyday life allows us to identify with the scene. It shows a problem/situation that has certainly happened to us more than once. This makes it easier for us to enter the world and the role we are shown with the animation. We have therefore focused on an authentic situation.
After that, the animation style has to be chosen in the right way, with the right flair and experience. Brainstorming usually occurs at this stage. Knowing the possibilities, any limitations and preferences, we create a SAMPLE RENDERS in different styles. Years of experience have taught us to anticipate which style will suit which situation best, so each will reflect the idea of the scene perfectly. It is a question of the client's sense of aesthetics. When the client chooses which character of animation he likes best - we create!
Animator CREATES one by one, each shot, each scene. He designs, MODELS, broadcasts MOVE. This is how animation is successively created. It is very fascinating to observe this cycle. Whole forms of trees, people, houses are created from grids and simple shapes. It can be compared to modelling in clay. By flattening, pulling, indenting, etc., we create the target solid. We then apply the appropriate textures and colours.
The penultimate stage in the creation of an animation is the insertion of the LECTOR. From a bank of voices, we choose the right tone of voice. Of course, the voiceover has to convey the situations at the right pace, with accents on the right things and a feel for the animation story. Funny, dramatic, serious, relaxed - the options are many. The voiceover must fit in with the overall animation as well as conveying the desired atmosphere.
The final, and longest, stage is RENDERING. Every scene has to be in top quality. Rendering is just "processing it" into the right quality.
This is how MPack came into being!
Creation!
The world we have created to show what the company does is colourful, light, simple and sympathetic. The interesting form and presentation of everyday situations inspires sympathy and trust. The animation makes you want to watch it! It captivates and fascinates. And that is what we love animation productions for. We can create any world you wish and transport you into our imagination. Together with us you can discover new things and new realities.