Promotional video - show your best side in just a few minutes
It does not matter whether a global corporation, a medium or small enterprise or a local business. Every brand sooner or later needs promotionsto reach your target group. In order to attract and, above all, win customer groups and, as a result, achieve success. There are many ways to achieve established marketing objectives. In the age of the Internet, this is where there is immeasurable potential for brand promotion. And this is where the promotional video comes in.
Promotional video - visually appealing content
According to data from the Central Statistical Office in March 2018, the average Pole spends an average of 2 hours and 6 minutes a day browsing the internet. During this time, hundreds of thousands of pieces of information reach us, which shortens the time of their perception. About 70% of our society are visual learners. Perhaps this is the reason that so-called video marketing reigns supreme on websites, social channels or newsletters. This is nothing but posted promotional videos and promotional spots - of brands, products, services. Almost everything can be shown by means of a promotional video. This form increases the attractiveness, but also the effectiveness of companies. In the long run, a promotional video builds a brand image among viewers. If it is positive and appropriately presented - thereby building a conviction of good quality in the subconscious of the potential customer.
Essential elements in film production
In order for promotional videos and spots to catch the attention of the viewers, to engage them to watch the content, it must be properly thought out and produced. It is also important that it meets with approval and then remains in the memory for a longer period of time. A detailed definition of the target group is indispensable. It is also important to clarify with the client what the main message of the promotional video is to be. It is also necessary to determine how it is to attract the attention of the audience in order to get them to engage in watching the promotional video. To ensure that the film is not chaotic, there must also be a detailed script that takes into account the developed story.
Challenges facing the promotional film
For a promotional video to fulfil its function, in addition to the factual part, the technical aspects must not be forgotten. In the age of new technologies, when everyone has a smartphone with a good camera and the function of a video recording video, Internet users appreciate content in good quality and resolution. This can be evidenced, for example, by YouTube's feature for selecting the quality of videos displayed. This should not be forgotten when producing a promotional video. The creation of a professional and good-quality image, combined with an audio layer, is only possible with professional equipment. In addition, operated by qualified people. This is why corporations and companies put themselves in the hands of specialists in this field and employ production agencies and studios to produce promotional videos.
However, the material created in this way must be properly implemented. A promotional video is a great marketing element to include on a website, which is the company's main 'business card', or social media channels, which are a great source of communication and interaction with the community. A promotional video can also be included in a newsletter sent to subscribers, which will become an attractive addition. Let's not forget a very important element in the operation of many films: trade fairs! This is an excellent place to establish relationships with potential customers and suppliers, to warm up your company's image, to improve your products. A promotional film that can be displayed on LCD screens will help with all this.
Take a look at our portfolio of production and post-production films.
