Right next to television advertising, one of the most effective ways to establish relationships with customers is to sponsorship billboardi, also referred to as a sponsorship indication. Strong marketing activity billboards both build up a company's image and opinion of its products or services. Admittedly, the rules for the production of billboards are strictly defined by regulation. However, it is nevertheless possible to create a short and top-quality spot in an interesting and modern way.
See what is the difference between a sponsorship billboard and an advertisement.
A sponsorship billboard is a promotion of your brand only. It is true that you can present a product at the same time, but you cannot say anything about it except that you mention its name. A billboard is otherwise known as a sponsorship display. And indeed it is material that is broadcast immediately before or immediately after a film or programme, informing you of its funding or co-financing.
- The billboard has a strictly defined duration: 8 seconds per sponsor
- It has strictly defined content and wording
- May not promote sales
- It must not be associated with advertising of the sponsor's products, either visually or audibly
In addition to the general rules of billboard production, there are also the unwritten ones, but just as important! A billboard must nevertheless be creative, original, sow curiosity and make a good impression on the viewer. The limited time available must be put to good use; every second is worth its weight in gold. You have 8 seconds to captivate the viewer and make a lasting impression.
In the studio Simple Frame We have been creating material for television and for companies for years. We know perfectly well how every element, even the smallest one, affects the quality of the whole. The best equipment available on the market and modern programmes help us create commercials and billboards of the highest quality. Meanwhile, the work of our creative team and original ideas will create a great and interesting scenario. This will earn you the trust and sympathy of your audience. You have 8 seconds to do so, and with us you will use them to the maximum creative effect!
Krosno is a Polish manufacturer of glass products. We took care of the final stage of their billboard production-post-production. Image editing, colour correction, sounds and effects. Thanks to us, the billboard is ready for television broadcast.
Lasting 8 seconds, a short advertising film announcing the sponsor of a particular programme is a TV billboard. They play a very important role in advertising a brand or product. Favourite programmes bring millions of viewers together in front of their televisions. Not surprisingly, the airtime just before and just after their broadcast is very valuable to producers. It is an open door to a huge group of potential customers. TV billboard is just 8 seconds of film, which must be used to the maximum. Above all, every fraction of a second cannot be random. Everything that appears should be planned. Due to time constraints, the billboard should be dynamic, ferocious, lively. With its editing and visual attractions, it should attract and hold the viewer's gaze, while an appropriate soundtrack or voiceover should convey a handful of the most important information. It is not about inundating the viewer with revelations about the brand or product. It is just about planting the seed of curiosity, which will make the viewer himself reach for more. In our studio, I know how and in what proportions to combine efficiency with impact. Every project, especially a billboard, is a challenge that we are always happy to take on and break all previous patterns.