Advertising the inseparable sister of television
Since the beginning of the existence of the various television stations, there have been advertising spots right next to the films and programmes being broadcast. They are inextricably linked with TVwhich has become the perfect intermediary between the producer and the client. An advertising spot is a short, usually around 30-second commercial which promotes a product or service. Watching television is the most popular way to spend leisure time. Above all, it reaches millions of people in different age groups. It is therefore an ideal tool for marketing campaigns.
There is no coincidence in the emission of advertising
The broadcasting of advertising spots in between films or during breaks in programmes cannot be overlooked. This is why manufacturers exploit the potential of television as a means of communicating with customers and even compete for the time when their advertising spot will be shown, how many times, on which television channels. Because of its activities and reach, television advertising has become a separate field of study. The effectiveness of advertising is influenced by the time of broadcast, the number of broadcasts, the order in the advertising block but also the quality and interestingness of the image shown. Advertising spots have been broadcast for so many years that the viewer has not only become accustomed to them, but has also ceased to pay attention to them. Producers therefore have to ensure, in addition to good airtime, the quality of the advertising. They must ensure that, even if the spot is broadcast at the best possible time, the viewer will not switch the channel or take a break from the television, but will be curious to watch it.
Don't lose the viewer
Capturing the viewer's attention after a good film or programme is a major challenge. The first seconds decide whether the viewer will want to stay in front of the television or switch to another channel. It is therefore necessary to make these 30 seconds arouse not only curiosity, but above all emotion. The quality of the image, original editing and soundtrack, catchy effects - surely all this translates into the effectiveness of an advertising spot.
Such a studio such a commercial
Such a studio such a commercial
At Simple Frame studio, we have already created many advertising spots and are still taking on new ones. Over the years, an advertising spot is treated as a real challenge. And it certainly is a challenge. Recipients have greater demands, it is increasingly difficult to catch their eye, to surprise them. As a result of our experience in the industry, we see how dynamically everything is changing and the direction it is going in. Because of this, we find technical and scripted solutions that attract and undoubtedly mesmerise. The team of professionals, the artists who make up Simple Frame, are people with an open mind and a fresh perspective on film.
Creativity is the key to success!
We are not afraid of experiment and propose innovative, daring solutions. We deal with the production of advertising spots comprehensively - starting with getting to know the product or service and creating the best possible scenario, organising the shooting set. Through filming on set and all the way to post-production. At each stage of our work, the client is involved in the creation of the spot, we consult on the progress, and help choose the best solutions for the production. Simple or saturated special effects. Animated or traditional. Dynamic or calm. Together we will create the best TV spot for you. And we will enjoy its success together with you!