Information video - describe your services from the best angle in just a few minutes

News film production can look different, but most often the production process consists of several steps. The first step is to develop the topic and script for the film. Next, a shooting schedule is created, i.e. a schedule of shots that determines which frames and in what order they will be shot. The next stage is the shooting of the footage. In the case of news films, professional equipment is often used to get the best possible picture and sound quality. Exactly the same as for feature films.

Once the recording of the footage is complete, editing is undertaken. During this stage, the footage is trimmed, combined and supplemented with sound and visual effects. The final stage is post-production, which is the process of finalising the film. In this stage subtitles are added, music is selected, colour and sound corrections are made. Special effects are also created, if required. Once all the steps are complete, the film is ready for publication. It can be shared on the web or shown on television, depending on the application.

Information film - visually appealing content

News film production takes place in several stages. The first step is to develop a theme and a script. The next step involves planning the shooting schedule. Then the filmed footage meets all quality requirements. Once the filming is completed, the editing of the film is undertaken. At this stage, the footage is combined, trimmed and enhanced with sound and visual effects. The final stage is post-production, i.e. the finalisation of the film, where subtitles, music, colour and sound correction and any special effects are added. Once all stages are completed, the news video is ready for publication, whether on the web or on television.

Essential elements in the production of an information film

In order for an informative video to capture the attention of its audience and effectively communicate its content, it must be properly planned and produced. It is crucial to identify the target audience and also to agree with the client what message the film is intended to convey. It is important that the promotional video attractively and thoughtfully arouses interest and engages the viewer. It is essential to create a thorough script that takes into account the story that has been developed, while at the same time ensuring that the film flows coherently and logically. Ultimately, in order to ensure that the informational video remains in the audience's memory for a longer period of time, it is also important to have appropriately chosen visual and sound effects that emphasise the message and evoke emotions in the viewer.

Challenges facing news films

For an informative video to fulfil its function, in addition to the factual part, the technical aspects must not be forgotten. In the age of new technologies, when everyone has a smartphone with a good camera and a video recording function, internet users appreciate material of good quality and resolution. This is evidenced, for example, by YouTube's video quality selection function. This should not be forgotten when producing a promotional video. The creation of a professional and good-quality image, combined with an audio layer, is only possible with professional equipment operated by qualified people. This is why corporations and companies put themselves in the hands of specialists in this field and employ production agencies and studios to produce promotional videos.

However, the material created in this way must be properly implemented. A promotional video is a great marketing element to include on a website, which is the company's main 'business card', or social media channels, which are a great source of communication and interaction with the community. A promotional video can also be included in a newsletter sent to subscribers, which will become an attractive addition. Let's not forget a very important element in the operation of many films: trade fairs! This is an excellent place to establish relationships with potential customers and suppliers, to warm up your company's image, to improve your products. A promotional film that can be displayed on LCD screens will help with all this.

Take a look at our portfolio of production and post-production promotional videos.