One of the most important objectives that can be achieved with the presentation of a corporate film is to show the company from a side previously unknown to the customer. A skilfully crafted image-based message can surprise the viewer and thus generate interest and positive associations. These three reactions are the goals that a well-thought-out marketing campaign should pursue.<\/p>\n
Simple Frame studio handled the production of a film for the Municipal Water and Sewerage Company, a provider of more than 330 million litres of water per day, boasting a 130-year tradition. Given, on the one hand, the universality of the services provided by the company and, on the other, the low public awareness of their presence, the script required a special idea. The film shows the daily 'invisible' work of the MPWiK employees, which is related to both intervention or routine work in the field, as well as time-consuming laboratory tests and administrative work. The activities carried out both by day and by night ensure that the city's residents can enjoy a well-functioning sewerage and water supply network.
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